AI inbound agent books 614 meetings

SaaStr replaced its static contact‑us form with an AI agent that handled 402,000 interactions across 2.25 million sessions and booked 614 qualified meetings, each worth about $85 K on average. The three‑person team proved that AI can slash BDR costs and keep inbound leads hot.

At SaaStr AI 2026, Amelia Lerutte revealed the spec and ten‑step workflow that let her spin up an AI‑powered marketing VP on stage in 15 minutes. The playbook shows how to give an agent a single metric, feed it real data, and layer autonomous jobs with guardrails so teams replace manual dashboards and email copy with a self‑running assistant.

OpenAI’s Andrew Ambrosino says AI has flipped product development, making software cheaper and putting ‘taste’, the ability to curating AI output, front‑and‑center. He argues the Codex desktop app’s timing was crucial and shares how his team collapses roles, a practice he warns could backfire if misapplied.