Most teams still count AI‑driven traffic by referral clicks, but less than 1% of users click citations and most AI‑referrals appear as Direct in GA4, severely under‑attributing value. Kevin Indig’s framework, detailed in Growth Unhinged, shows how to measure AEO impact using mention position, citation stability, and user‑choice signals, giving companies a reliable growth metric.
Founders hear "interesting" after a demo and think they’re in. The article shows that this polite enthusiasm is a red flag that the prospect will ghost, backed by Rob Snyder’s research on sales signals. Listening for genuine commitment instead can cut churn and speed up revenue.
Zoom’s quarterly results show revenue climbing to $5 B ARR, with 5.5% YoY growth and 41% operating margin, signaling a modest but real comeback. Its AI Companion and My Notes products are generating paid adoption, while enterprise accounts now supply 61% of revenue and an Anthropic stake could double in value.