Collect 100%+ of MRR in cash each month or your runway shrinks
Jason Lemkin warns that SaaS startups often miss cash on invoiced deals, ending up with only 60‑70% of their MRR in the bank. He proposes a simple KPI: collect at least 100% (ideally 110%) of monthly recurring revenue each month, which can extend runway dramatically and prevent hidden cash‑flow gaps.