Google’s Lighthouse now includes an Agentic Browsing report that checks AI accessibility, WebMCP integration, and LLMs.txt configuration. SEOs can run it in Chrome Canary to see if their site is discoverable and usable by AI agents, a potential future ranking factor.
A peer‑reviewed study of 251 U.S. small businesses found that Google star ratings alone do not predict performance. Instead, firms that actively manage online reputation see better results, especially in competitive markets. The findings suggest reviews should be treated as core business infrastructure rather than mere marketing.
Amazon sued Perplexity over its Comet AI browser, alleging CFAA violations for accessing logged‑in Amazon pages despite user authorization. A preliminary injunction blocked access, but the Ninth Circuit paused it pending appeal. The case will decide if AI agents can legally visit sites on a user’s behalf, reshaping AI‑driven search and site interaction.
Disney's global advertising head Rita Ferro says the company is leveraging its fan bases and an in‑house ad stack to boost ad revenue across Disney+, linear TV, sports and entertainment, offsetting declines. The strategy ties first‑party data to cross‑platform brand partnerships, turning franchises into advertising assets.
Mixing disparate actions like button clicks and purchases in a single conversion column misleads Smart Bidding, inflating reported performance while hurting real revenue. The article shows how separating high‑value purchases as primary conversions and lower‑value interactions as secondary ones restores accurate signals, improves ROAS, and aligns ad spend with business outcomes.
The guide outlines a three‑step process, deep brand research, building a prompt library, and generating/testing ad variations, to harness AI for high‑quality, scalable image and video ads. By automating creative production, marketers can cut costs, avoid ad fatigue, and meet Meta’s new creative‑variation rules.
HubSpot’s new study shows marketers often hype AI capabilities while real adoption lags, focusing on activity rather than measurable outcomes. The blog argues that AI must be integrated into coherent systems and priced around business results, not just demo features. Companies that tie AI to concrete goals like faster ticket response see the biggest gains.
EntityMap proposes a single JSON file that maps an organization’s key entities, relationships, and source evidence, giving AI systems a structured view of business data. The open standard, now in public consultation until June 30 2026, aims to curb AI hallucinations for SEO, publishers, and enterprises.
You’re caught up.
That was all 11 stories in the 2 June issue.