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Marketing · Wednesday, 3 June 2026 · Issue 9 · 6 stories

Reddit spam bans, Gmail Gemini CTR dip, Salesforce Contentful

Content & Social

Why Category Awareness Shapes Your Positioning Strategy

Anthony Pierri explains that positioning must start by assessing whether buyers are aware of the product category. Category‑aware audiences need differentiation, while category‑unaware audiences require education and a different GTM approach. Mixing the two leads to muddled messaging and missed opportunities.

linkedin.com ↗2 min read at source

Email & Lifecycle

Martech & Analytics

You’re caught up.

That was all 6 stories in the 3 June issue.