Content & Social
Instead of treating TikTok as a distribution outlet, Loewe let the platform dictate the creative hook. An unpolished iPhone‑shot video, pushed through heavy internal push‑back, outperformed their slick, pre‑planned campaigns. The result shows that raw, platform‑native content can drive far higher engagement for luxury brands.
Entry-level marketing jobs are vanishing as AI automates routine tasks, threatening the traditional talent pipeline. Agencies that embed real‑world experience, from school workshops to AI‑savvy internships, can still give Gen Z the judgment and confidence no algorithm provides.
LinkedIn’s new Creator Marketplace lets invited creators opt‑in and become searchable to brands for ads, speaking gigs, and collaborations. Access is invite‑only, based on content quality and audience fit, and the platform handles introductions while creators negotiate fees directly. The rollout aims to monetize professional influence and tighten brand‑creator matches.
Pinterest rolled out a tool that shows a creator’s Amazon Storefront on their profile and automatically adds affiliate links whenever they tag eligible Amazon items. The move widens affiliate revenue for influencers and strengthens Pinterest’s shopping proposition as it competes with Instagram and TikTok.
A new Animoto survey finds 78% of viewers trust videos featuring real people, while 84% of marketers still rely on AI video. The mismatch is sparking a “handmade” movement, with brands swapping generic AI clips for authentic footage to preserve credibility.