Lighthouse 13.3’s new Agentic Browsing audit parses llms.txt as markdown, so plain‑text URLs are ignored. Sites that list links without markdown syntax will see the llms.txt audit fail even though the links work. Switching to proper markdown link syntax fixes the error and restores a healthy audit score.
Standard keyword lists often assume user intent, leading businesses to target phrases that don’t match real search behavior. The post shows a pizza shop optimizing for “Domino’s” or “pizza near me” without confirming actual demand, urging a validation step before locking in keywords.
The IAB’s 2025 Digital Video Ad Spend & Strategy Report finds 86% of ad buyers already use or plan to use generative AI for video creatives, driving 30% of digital video ads today and targeting half of video content by 2026. This rapid adoption forces agencies to embed AI workflows and disclosure practices, reshaping cost efficiency and creative strategy.
Major social platforms silently collect GPS, IP, photo metadata and sensor data to build precise location profiles. This feeds geofencing, foot‑traffic attribution and hyper‑targeted ads that can benefit rivals as much as you. Adjust your check‑in strategy and privacy safeguards to stay ahead.
Delta says its AI pricing tool now informs pricing on 3% of domestic flights and will cover about 20% by the end of 2025. The system, built with Fetcherr, supports analysts with aggregated data but does not target individual travelers. This rollout could reshape airline fare transparency and profitability.
You’re caught up.
That was all 11 stories in the 5 July issue.