The guide breaks down three outcomes, removal, deindexing, and suppression, and shows which tactics work for news articles, mugshots, data‑broker listings, and forum posts. With AI tools now surfacing negative content in answers, full removal is the only way to protect reputation. It also offers a checklist to verify that the content is truly gone.
Zoom is shifting from pure ads to creator partnerships, hoping influencer citations will lift its AI‑generated search rankings. By sponsoring journalist Nayeema Raza’s podcast and other creators, Zoom aims to build authority that LLMs favor, a bet that could reshape brand discovery in AI chatbots.
Georgia-Pacific replaced 30+ SSPs with a supply‑side scoring tool, SWYM, that filters inventory before bidding. The shift drove CPMs down 17‑44% and lifted viewability 11%, showing that controlling supply can be cheaper and more effective than demand‑side tweaks.
You’re caught up.
That was all 3 stories in the 10 August issue.