Shopify server‑side tracking loses Google Ads attribution with Shop Pay, PayPal
Shopify stores using Stape's server‑side tracking can miss Google Ads conversions when customers pay via Shop Pay or PayPal, because the checkout redirects off‑site and breaks the click‑to‑conversion link. The blog outlines how these payment redirects prevent pixel firing and suggests capturing order data through Shopify webhooks to restore accurate attribution.