A Founder’s Playbook for True Outcome‑Based SaaS Pricing
SaaS CFO Ben Murray outlines twelve concrete design decisions for true outcome‑based pricing, distinguishing it from mere consumption models. He backs the guide with real‑world examples like Intercom Fin’s $0.99 per resolved issue and HubSpot’s per‑ticket pricing, plus a ready‑to‑use pricing page template for founders.