AI adds a hidden top‑of‑funnel layer, reshaping SEO strategy
The post details how large language models now read, index, and directly answer questions using a brand’s content, creating an “AI mediation” layer that captures top‑of‑funnel traffic before users ever click a website. Marketers lose visibility into this AI‑driven evaluation, so the article advises adapting content and SEO tactics to stay visible in the AI‑augmented funnel.