Off‑site content fuels 90% of AI‑driven B2B SaaS citations
Foundation’s research shows that almost nine‑in‑ten AI citations for B2B SaaS vendors come from off‑site sources such as Reddit, YouTube, and review sites, with only about 10% pointing to brand‑owned domains. Since AI chatbots now guide most buyer research, off‑site visibility is crucial for influencing vendor selection.