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Marketing · hendersonmatthew.substack.com · Saturday, 6 June 2026

AI‑Driven Site Migration Boosts Conversions After Dropping CMS

A SaaS firm replaced its CMS with a Git‑based code site so AI agents could directly edit, test, and optimize content. This unlocked rapid SEO experiments, boosted page speed, and drove conversions to record highs despite a 42% drop in organic traffic. It signals a growing post‑CMS, AI‑native approach for marketing teams.

Read the source: hendersonmatthew.substack.com ↗In the 6 June issue →