Bootstrapped Lectric eBikes expands with three new brands as rivals go bust
Bootstrapped Lectric eBikes, unhindered by venture capital, has invested $10 M to launch three new brands—including a Juiced Bikes relaunch, Juiced Powersports, and premium Monarc—while rivals fold. The Phoenix‑based firm shipped a record 30 k bikes in May, proving capital efficiency can fuel growth in a collapsing e‑bike market.