How Lucra Sports Won $20M by Pitching AI in an AI‑Obsessed VC Market
Lucra Sports raised a $20 million Series B by leading with AI, even though its core product is white‑label esports tournaments. Founder Dylan Robbins leveraged casual networking and an AI‑first narrative to secure ARK Invest’s lead investment despite a venture climate focused solely on AI. The story highlights the power of strategic positioning and relationship building.