OpenAI launches UK ChatGPT ads with GDPR‑compliant consent model
OpenAI has begun serving ChatGPT ads in the UK, requiring users to explicitly opt‑in for personalized ads under GDPR. Consent‑based targeting will use chat history and advertiser data, while non‑consenting users see only contextual ads. The rollout mirrors the US pilot, with self‑serve buying still US‑only.