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Marketing · seths.blog · Saturday, 13 June 2026

Why a ‘troll button’ could cripple profit‑driven outrage on social platforms

Seth Godin argues that platforms have turned trolling into a revenue engine, using algorithmic outrage to drive clicks and ad dollars. He proposes a simple "troll button" that defaults to opt‑out, forcing companies to redesign incentives and curb the profit‑fueled chaos.

Read the source: seths.blog ↗In the 13 June issue →