TikTok’s premium ad push targets TV budgets, reshaping brand spend
TikTok is bundling high‑visibility placements—Pulse, Spotlight and TopScreen—into premium packages aimed at stealing TV ad dollars. The move, highlighted at the 2026 IAB NewFronts, signals that brands can now reach mass audiences with TV‑level reach on a mobile‑first platform, forcing marketers to rethink media mixes.