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Product · aprildunford.substack.com · Monday, 15 June 2026

AI Buyers Want a Future Outlook—Vendors Must Deliver a Strong POV

In AI‑driven market shifts, buyers face info overload and lean on sales reps for validation. They crave a vendor’s concrete point of view on where the market is heading, not just product vision. Anchoring messaging in unique strengths and a clear future outlook helps vendors win trust and close deals.

Read the source: aprildunford.substack.com ↗In the 15 June issue →