AI‑fuelled ad tech pushes global revenue up 8.9% in 2024
WPP Media now forecasts global ad revenue to rise 8.9% this year, driven by a surge in AI‑powered ad tech and strong US market performance. The report flags generative search ads hitting $5.1 bn by 2026 and $100 bn by 2030, positioning AI as the fastest‑growing ad channel.