Salesforce Data 360 Segmentation Handles a Quadrillion Records Monthly on Any Schema
Salesforce’s Data 360 segmentation engine crunches a quadrillion records each month, spanning thousands of customer‑defined tables and relationships, while executing roughly 3 million Spark jobs daily. The team built a metadata‑driven planner and fault‑tolerant runtime that keep audience‑segmentation reliable despite arbitrary schemas and storage systems.