BSH cuts Bosch prices, adds 350 models to target 8% India share
BSH Home Appliances is entering India’s mass market for the first time, partnering with local manufacturers and lowering entry‑level Bosch washing‑machine prices by about 20% to roughly ₹17,500. With over 350 new models, the firm aims to quadruple its India business and lift market share from 4% to 8‑9% within four years.