AI Recommendations Boost Brand Search and Visits by Up to 185%
A study of millions of AI chat interactions found that when an AI platform recommends a brand, users become 182% more likely to Google the brand, 117% more likely to visit its site, and 185% more likely to view its products within a week. The findings prove AI search, despite being a zero‑click channel, drives measurable downstream traffic and forces marketers to optimize brand visibility for AI answers.