Fanatics lifts LTV 19% with AI‑driven, outcome‑based CTV buying
Fanatics Betting & Gaming boosted projected customer LTV by 19% by ditching predefined audience segments and letting Cognitiv’s AI optimize CTV campaigns directly for value. The shift to outcome‑based media buying links ad spend to high‑value bettors, signaling a move toward machine‑learning‑driven audience creation across channels.