PMC’s PMX merger makes it the world’s largest digital publisher
Penske Media Corp. bought Vox Media’s remaining assets—Eater, The Verge, SB Nation and PopSugar—and folded them into a new PMX division alongside its own titles like Billboard, Variety and Rolling Stone. The combined 25‑plus brands give PMC scale, hundreds of millions of monthly users and a live‑event and ad tech platform, forcing advertisers to rethink buying across a single inventory.