Snowflake CMO Ditches Dashboards, Queries Data Directly to Cut Opportunity Costs 30%
Denise Persson runs Snowflake's 700‑person marketing org by asking data in plain English rather than staring at dashboards. That shift gave her real‑time why‑answers, ended sales‑marketing data fights and drove a 30% reduction in cost per opportunity in six months. It shows AI‑augmented data work can deliver growth without headcount.