Snap’s $2,195 AR Glass Reveal Erases $2 B in Market Value
Snap’s stock slumped about 10% after unveiling its $2,195 Specs AR glasses at AWE, pulling the price below $5 and wiping roughly $2 billion off its market cap. Analysts estimate Snap poured $500 million into the product and caution investors the market will stay skeptical on demand and long‑term costs.