Zepto slashes digital marketing cost per order to ₹1.01 ahead of IPO
Zepto’s IPO filing shows its digital marketing cost per order fell from ₹33.75 in FY25 to ₹4.31 in FY26 and then to just ₹1.01 in the March‑2026 quarter. The dramatic drop signals a major lever in customer‑acquisition efficiency, tightening unit economics just as the company readies its public offering. Investors should watch how this cost curve reshapes profitability forecasts.