Omnicom partners Netflix, using Acxiom data for contextual streaming ads
Omnicom Media announced its first‑ever deal with Netflix at Cannes Lions, linking Acxiom’s audience insights to Netflix’s ad platform. The integration lets brands serve AI‑generated, context‑aware ads that blend into shows, already live in the U.S. with a global rollout planned by year‑end, reshaping streaming ad relevance.