Dept launches open ‘Deptify’ orchestration layer to break hold‑company AI monopolies
Dept unveiled Deptify at Cannes Lions, an open, interoperable AI orchestration platform that follows users across workflows and automates execution, directly challenging the AI stacks of WPP, Publicis, Omnicom and Dentsu. By offering a vendor‑agnostic layer, agencies can stitch together any models or tools instead of being locked into hold‑company ecosystems.