IKEA redeployed 8,500 workers to design consulting, earning €1.3 B with AI
While tech firms cite AI to slash staff, IKEA used its AI chatbot to surface design‑focused customer queries and retrained 8,500 call‑center agents as remote interior design consultants, generating €1.3 billion in new revenue. The post shows how AI can reveal hidden value work instead of just cutting jobs.