Royal Stag overtakes McDowell's to become world’s top whisky by volume in 2025
Royal Stag, Pernod Ricard’s flagship, grew 5.2% in 2025 and displaced McDowell’s, which fell 0.9%, making it the world’s largest whisky brand by volume. Indian labels now account for over a quarter of global large‑spirit sales, with six of the top ten whisky brands hailing from India.