Uber Advertising goes off‑platform, selling ads on Meta and Google
Uber Advertising unveiled off‑site formats that push its first‑party data and ad inventory onto Meta, Google Shopping and other external channels. The move lets brands reach riders beyond the Uber and Uber Eats apps, a step Uber says will accelerate its $2 billion ad business. Early partners like Molson Coors and Shake Shack are already testing the new placements.