Most AI Assistants Skip JavaScript, Leaving Modern Sites Invisible
A test of 12 AI assistants showed that the majority of US‑based models only read raw HTML, ignoring JavaScript‑generated content. This means they miss critical product specs, prices, and descriptions on modern, client‑side rendered sites, potentially harming organic visibility. Brands relying on JS‑heavy pages may need to serve fallback content for AI‑driven traffic.