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Marketing · ahrefs.com · Tuesday, 23 June 2026

Organic CTR Benchmarks Reveal 1‑2% Median, but Adult Sites Hit 7.5%

Ahrefs analyzed GSC data from 422k sites and found whole‑site organic CTR hovers at 1‑2% overall, yet spikes to 7.5% in the adult niche. The gap reflects how often Google delivers an answer versus a SERP feature, warning SEOs that industry context, domain rating, and site size dramatically shift expectations.

Read the source: ahrefs.com ↗In the 23 June issue →