Walmart buys Vibe.co to give SMBs a Netflix‑style ad platform
Walmart is buying Vibe.co, a self‑serve connected‑TV ad platform, to let small and mid‑size brands launch and measure streaming TV campaigns through Walmart Connect. The move widens the retailer’s ad ecosystem, giving it a foothold in the fast‑growing CTV market and a direct challenge to Amazon’s retail‑media dominance.