AI Search Breaks SEO Metrics – Track Visibility, Recommendations, Off‑Site Signals
Moz argues that traditional SEO KPIs like rankings and clicks miss AI‑driven search outcomes. SEOs should shift to measuring visibility in AI responses, recommendation frequency, bot‑access logs, citation counts, and off‑site digital‑PR signals to prove value. Adopting this new model lets teams demonstrate impact despite the opaque nature of AI answers.