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Marketing · simonowens.substack.com · Friday, 26 June 2026

HubSpot turned its blog into a 50‑million‑person media network

HubSpot reshaped its content‑marketing operation into a full‑blown media conglomerate, now reaching 50 million people each month across newsletters, podcasts, YouTube, and creator partnerships. The shift lets the SaaS firm own audience attention and funnel it directly into software customers, reducing reliance on paid ads.

Read the source: simonowens.substack.com ↗In the 26 June issue →