AI Code Generation Now Drives 41% of Marketing Ops, Survey Finds
A new UserEvidence/ChiefMartec survey of 302 SaaS marketers shows 41% have code generation embedded in workflows and 70% run rollouts, though teams have used it a year. They apply it to landing pages, email templates and analytics dashboards, cutting build time from weeks to days. Findings prove vibe coding is mainstream in Martech; rollout strategy matters more than tool choice.