TikTok and Strava pour €100k into local fitness clubs via creator fund
TikTok and Strava have unveiled a €100,000 pan‑European Local Movement Fund that gives 20 creator‑ambassadors cash and TikTok ad credits to back offline fitness clubs and meet‑ups. The programme lets creators channel online hype into real‑world runs, classes and community events, expanding the reach of digital fitness inspiration.