Creators Outperform Brands by 50% in Views – New Reports Explain Why
The IAB’s Q2 2026 AI‑video report found 54% of URLs blocked by keyword safety filters despite safe content, while Billion Dollar Boy’s Creator Instinct study shows brand messages placed too early shave 44% off view‑through rates on Instagram and TikTok. Delay the pitch, front‑load the hook, and you can close the 50% view gap.