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Marketing · searchenginejournal.com · Sunday, 28 June 2026

Google says AI agents won’t rewrite SEO fundamentals

Mueller answered that existing quality guidelines stay the same; sites useful for humans will also work for agentic browsers, yet blocking AI agents could create SEO problems. The takeaway: keep content and navigation user‑focused and don’t block bots.

Read the source: searchenginejournal.com ↗In the 28 June issue →