TikTok powers 70% of luxury shoppers to spend over £1,000 per item
TikTok now fuels the luxury market: 70% of its luxury audience have spent over £1,000 on a single item after seeing peer‑led or creator content. Discovery via user‑generated videos (38%) and creator reviews (32%) is reshaping how brands reach high‑spending shoppers, making social commerce a core growth channel.