Lowe’s taps MrBeast and 17K creators to win Gen Z DIY spend
Lowe’s launched a Creator Network enrolling over 17,000 influencers, anchored by a MrBeast‑branded storefront that sells the tools he uses in his videos. The program lets creators monetize DIY tutorials and routes fan purchases straight to Lowes.com, giving the retailer a direct line to Gen‑Z and millennial shoppers.