Unilever’s 50,000‑Creator World Cup Blitz Redefines Brand ROI
Unilever mobilised 50,000 creators worldwide for its FIFA World Cup 2026 splash, turning pop‑up shops, pitch‑side appearances and fan‑generated clips into a constant stream of brand moments. The strategy shifts ROI focus from sheer impressions to cultural relevance and long‑term equity across paid, owned and earned channels.