Razorpay’s CDP delivers sub‑30 ms segments for 500 M+ users
Razorpay built an in‑house Customer Data Platform that unifies transaction data from over 500 million user profiles and serves real‑time audience segments in under 30 ms. The system stitches disparate payment events with Airflow‑driven Spark pipelines, eliminating days‑long data requests for merchants and enabling instant, targeted campaigns.