Amazon’s fast‑delivery push erases $15 bn from Eternal and Swiggy valuations
Amazon and Flipkart’s aggressive rollout of ultra‑fast delivery in India forced rapid‑commerce rivals Blinkit (Eternal) and Swiggy Instamart into a $15 bn market sell‑off, with shares down 28% and 47% respectively. The move signals a prolonged, intensifying price battle that could keep profitability under pressure for years.