Walmart’s $1.4B Vibe acquisition flags ad‑tech’s agency‑courtship risk
Walmart paid $1.4 billion for the five‑year‑old CTV platform Vibe.co, a bold bet on small‑business advertisers. The deal warns ad‑tech firms that courting big agencies can be costly and may distract from the growth of self‑serve, SMB‑focused solutions.