Bulls Deploy Data Engine to Prove Sponsor ROI Amid CMO Scrutiny
The Bulls teamed with Klutch and PwC to launch a proprietary ROI engine that links ticket‑holder credit‑card and cellphone‑ping data to post‑game spending. This gives brands concrete proof of how sponsorship drives consumer action, answering the CMO’s demand for hard‑data measurement. It signals a shift toward data‑first sponsorship deals across sports.