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Marketing · martech.org · Wednesday, 1 July 2026

Faulty conversion data fuels AI ad spend waste

Bad conversion data now trains Google’s Smart Bidding algorithms to chase the wrong audience, draining budgets before you notice. Fixing tracking errors isn’t just a reporting fix—it’s a must‑have safeguard for AI‑driven ad spend.

Read the source: martech.org ↗In the 1 July issue →